If you allow me, I can impose some things on you that could (but don't have to 🙂 ) affect the popularity of the map.
First, check which maps on the server are most often played. If you extract from 5-10 maps, you will know how big they are. Then you can check the visuality of these maps, e.g. what textures they contain, and you can also pay attention to whether the map is open or closed - I mean what is overhead. You can also pay attention to the mountainousness of the maps, the number of jump pads and teleports. Sounds are also likely to influence popularity. Now I remembered one map "something spam" with chickens in textures - where one song is playing all the time. So loud and ridiculous that it gives me a headache at the end. The worst thing is that this song is in a game as sound, not music.